How to handle redirect with Sitecore?

IIS Redirect

Third Party Module

Custom code by overriding the LinkManager and ItemResolver

All of the above

Redirect handling can be approached at multiple layers, so you often combine server, Sitecore, and tooling solutions depending on the situation. Using IIS for redirects puts the redirect at the web-server level, which is fast and ideal for legacy pages or content that should never hit Sitecore. It typically yields clean 301/302 responses and keeps the pipeline free for other processing.

Third‑party modules offer centralized redirect management with user-friendly interfaces and advanced features—bulk imports, language-aware redirects, granular control over status codes, and consistent SEO handling—without touching application code.

Within Sitecore itself you can implement custom logic by extending the LinkManager and ItemResolver. This lets you control how URLs are generated and how incoming requests are resolved to items, enabling dynamic redirects or rewrite rules that preserve site structure, handle moved or renamed items, and ensure canonical URLs are used consistently.

Because each approach serves different needs—server-level redirects for efficiency and legacy handling, Sitecore-level redirects for content-driven mapping, and modules for governance and automation—the best practice is to use all of these where appropriate.

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